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Google

EU fines Google record €4.3bn over Android app dominance

July 19, 2018

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

Ads, Content, Mobile, Regulation, Search advertising, Android, apps, Europe, Google

Netflix stumbles as it misses subscriber targets

July 17, 2018

Netflix fell short of its subscriber target by more than one million for the second quarter of the year, losing 14% of its value in after-hours trading as a result.

Content, E-commerce, Video Amazon, Apple, content, Entertainment, Google

Google takes AI-powered job search service to UK

July 17, 2018

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they’re looking for a new role.

Ads, Search Google, local, Maps, Search, technology

Social media and the spread of fake news: Could you call It out?

July 11, 2018

You can’t deny the power of social media for enabling conversation like no other medium in history – but is it also responsible for the spread of fake news in our societies?

Content, Social content, Google, media, technology, Twitter

Google gives advertisers new AI-powered ad tools

July 11, 2018

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

Ads, Content, Mobile, News, Search, Social, Video analytics, Europe, Google, local, marketing

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

June 29, 2018

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

Mobile, Search content, ecommerce, Google, marketing, media

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’

June 25, 2018

MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes.

Mobile, Search Google, government, local, Search, smartphones

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

June 25, 2018

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.

Uncategorized Facebook, Google, media, video

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

June 21, 2018

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.

Ads, Content, Mobile, News, Regulation, Video, Viral Apple, apps, Brazil, Google, media

Search trends: How Page 1 of Google has changed for travel brands

June 20, 2018

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

Ads, Search advertising, apps, brands, content, Google
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