Google runs first TV ads in India
Google is turning to TV advertising as it seeks to drive up awareness and usage of its products in India.
White paper: 8 tips for B2B mobile marketing
New guidance issued by the Internet Advertising Bureau (IAB) aims to raise the strategic importance of mobile marketing among B2B marketers. The white paper, created by the IAB’s B2B council, addresses the popular misconception that mobile is mainly a B2C channel and aims to educate marketers about what makes a successful B2B mobile campaign.
Google debuts TV and online planning tools in UK
Google is embarking on a multi-million pound planning tool to help brands understand consumer behaviour across TV and online media platforms.
Top 10 financial trading brands for search and social media
LondonStockExchange is the most visible site in natural search, while CityIndex most visible advertiser in paid search, according to new research.
Top 10 web properties in France
Google, Microsoft and Facebook sites have dominated the French market in May, with cars, taxes and flowers proving the fastest growing categories, according to new research.
Top 18 European countries by internet use
Germany leads Europe in terms of the number of internet users, but the Dutch and Brits spend most time on line per user, according to new research.
Right to reply: Baidu deal shows Bing expansion
This week, Microsoft announced a major partnership with Chinese search engine provider Baidu. Horst Joepen, CEO of search analytics company Searchmetrics looks at what this means for the market, and in particular for Microsoft’s ongoing attempts to overhaul Google in search.
Microsoft partners Baidu for English-language search
Microsoft has struck a deal with Chinese search giant Baiduto offer its English-language search functions to Chinese users.
Google halts Realtime search as Twitter deal ends
Google has suspended its ‘Realtime’ search tools after its two-year deal with Twitter ended this weekend.
Right to reply: Google+ shows whole web is going social
The launch of Google+ last week has lead many to conclude that it is Google’s attempt to address the fragmentation of the web. Rupert Staines, managing director of online ad network RadiumOne discusses what this means for the industry and how the changing “social web” can present more opportunities for advertisers to reach consumers.