Google Archives

SEO enters the mainstream: key factor for most marketing strategies

October 2, 2018

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.

Google links with auto giants for new in-car system (coming 2021)

September 19, 2018

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

notonthehighstreet boosts ROI 140% With GOA Marketing

September 19, 2018

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

Hootsuite integrates Google to combine search and social ads

September 18, 2018

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

8 tips for a perfect post-purchase customer experience

September 17, 2018

Sending order tracking and delivery details to purchasers is a great way to boost service and loyalty, but only if you do it and say it in the right way, says parcelLab’s Julia Henry.

Tedious online admin is costing the UK economy billions each month

September 17, 2018

Tedious online admin could be costing the UK economy £23 billion each month due to employees stuck doing necessary but time-consuming research, rather than devoting time to producing or creating more valuable work, according to new research.

Creative protection or ‘link tax’? EU votes for controversial internet copyright law

September 13, 2018

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

Kelkoo strikes Google Shopping Ads partnership

September 10, 2018

Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping.

Messaging tips: Please do take this personally

September 10, 2018

Google is set to introduce RCS messaging on Android as its version of iMessage. Matt Ramerman, CEO and co-founder of Vehicle, looks at how the RCS messaging standard has the potential to massively improve consumer engagement with enterprise messaging and marketing….much more so than SMS.

Google launches machine learning tool Smart Campaigns across UK

September 8, 2018

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.