Just 5 firms 'control 65% of all global ad spend'
Just five companies (Google, Yahoo, Microsoft, Facebook and AOL) control 64% of all online advertising spending, according to a new study.
Just 5 firms ‘control 65% of all global ad spend’
Just five companies (Google, Yahoo, Microsoft, Facebook and AOL) control 64% of all online advertising spending, according to a new study.
Mapping projects ‘becoming a vital part of marketing strategy’
Mapping technology has become an increasingly important part of marketing,with nine in ten marketers stating that they are using, or have plans to use, mapping and geospatial technology as part of their marketing strategy.
Google+ debuts brand pages
Google has updated its social network Google+ with a new tool letting businesses and brands create their own profile pages to interact with customers.
Google search ‘tweak’ affects 35% of searches
Google has tweaked its search algorithms to focus on newer content, after the search giant admitted that many of the results it retuned were ‘stale’.
Groupon raises $700m in biggest tech IPO since Google
Daily deals site Groupon has raised $700m after increasing the size of its initial public offering, becoming the largest IPO by an internet company since Google in 2004.
Top 5 browsers: IE dips below 50% for first time as Chrome and Android rise
Worldwide Internet Explorer usage has fallen below 50% if mobile and desktop browsers are both taken into account, according to new research.
Video: Whole internet ‘weighs the same as a Strawberry’
The information traveling through the entire Internet at any one time weighs 50g- around the weight of a single (large) strawberry, according to new research.
Yahoo buys ad technology firm Interclick for £169m
Yahoo has bought ad technology firm Interclick for $270m (£169m), as it looks to boost its ailing online advertising business.
Google revamps TV service to integrate Android
Google has unveiled the second-generation of its Google TV software, powered by Android.