Music app SongPop gets 4 million players per day
SongPop, a ‘name that tune’ game for smartphones and tablets, has taken the market by storm, attracting 25 million unique players since its launch only four months ago.
Google and Oracle forced to publish list of paid bloggers
Google and Oracle have been ordered to reveal the names of those it pays for writing articles and blogs, following a dispute between the two technology giants.
Baidu targets travel sector with international deals
Chinese search engine Baidu has inked a deal with Edinburgh-based flight search company Skyscanner, posing a challenge to Google’s advantage in the lucrative online travel sector.
In India 1 in 4 online minutes spent on social media
Google Sites, Facebook and Yahoo! Sites lead as top sestinations in India, while social media is booming, according to new research.
Don’t mention the weather- Camping Club uses search re-targeting to boost sales
The Camping and Caravanning Club has launched a new online marketing campaign, called ‘Don’t mention the Weather’, designed at promoting great British days out to the 13 million people in the UK interested in camping.
Top Chinese browser Qihoo ditches Google for own brand search engine
China’s most popular Web browser Qihoo has replaced Google with its own newly launched search engine as default choice.
Paypal testing mobile payments in McDonalds
PayPal is testing an app-based checkout system in McDonald’s restaurants in France, as the online payments system looks to secure pole position is the increasingly important mobile payments sector.
European email trends: Hotmail leads pack but Gmail catching fast
Hotmail remains the most used web-based email service across Europe, but Gmail, Yahoo and Mail.ru are catching fast, according to new research.
Digital campaigns ‘boosted by Olympics’
Brands running online advertising and social media campaigns experienced an uplift during London 2012, with search volumes being higher than those seen during the Beijing Olympics in 2008, Google has found.
Top tips: How Time magazine maximised conversion across multiple devices
With the online audiences becoming increasingly fractured across multiple devices, such as desktops, laptops, smartphone sand tablet, how can you best ensure user’s are getting the best experience no matter how they access content and campaigns? Using a recent Time magazine case study as an example, Mark Boniface, Project Director, Jellyfish, looks at how best … [Read more…]