Video viral of the week: Google reviews year in 3 minutes
As part of Google’s annual year-in-review package Zeitgieist, this video gazes back at the previous 12 months and ranks people, places and things that people searched for them on Google.
Google Maps returns to Apple store with new features
Google’s new standalone Maps app for iOS has just gone live in the App Store, following Apple’s controversial decision to replace it with their own brand of mapping software.
Mobile advertising tools: Google tackles ‘fat fingers’ by ruling out accidental clicks on mobile ads
Google has updated its in-app image ads in a bid to reduce unintentional clicks on small mobile screens.
Right to reply: Google’s mortgage comparison service ‘of little threat to incumbents’
Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form, acordign to digital marketing agency, Greenlight.
YouTube debuts ‘Shoppable Video Ads’ to drive Christmas sales
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video.
Martin Sorrell: WPP spent $2bn on Google, $400m on Facebook in 2012 (video)
In this video interview with the Financial Times, WPP CEO Sir Martin Sorrell provides insights into how the ad giant invested on digital channels during 2012.
UN talks on net regulation hit ‘impasse’
A UN debate on internet regulation has stalled as the UK, US and other westerm countries disagree with Arab States, China and Russia in a diplomatic battle over a set of possible global web laws.
Marketing techniques with Google maps – upgrades and innovation
More engineering investment from Google means that marketing techniques with Google maps are going to become more innovative as the maps interface strengthens, combining Street View and consumer generated content. Here are the latest developments…
Internet regulation: Facebook tax office raid in Italy
Police in Milan last week raided Facebook’s offices in the Italian city as part of a crackdown on tax avoidance and internet regulation.
Google axes free version of business apps- charges $50 a year
Google has ended a free version of its Google Apps online application suite for small businesses, which includes Gmail and Google Drive, in what it calls a drive to ‘provide a stronger and more uniform experience to users’.