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GDPR: What are we going to do with your data?

May 4, 2016

With hacks and data leaks grabbing more headlines each year, how do you avoid becoming the next data disaster? Christine Andrews, managing director of DQM GRC, looks at how companies can protect themselves and comply with new European GDPR legislation.

Ads, Regulation global, media, Privacy, Regulation, security

Snapchat goes to the Olympics: NBC to broadcast Live Stories to sports fans

May 3, 2016

Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience.

Mobile content, Facebook, games, global, media

Top smartwatch brands: Apple leads way (but demand is small)

May 3, 2016

With the anniversary of the Apple Watch coming up over the weekend, new research looks into the top-selling smartwatch brands in both the US and UK.

Mobile Apple, brands, global, Samsung, smartphones

Going paperless: Adobe links electronic signatures service with Marketing Cloud

April 27, 2016

Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.

News global, marketing, media, UK

Top tips: Making optimisation a CEO-level priority

April 26, 2016

Marie Despringhere, UK Country Manager, Optimizely, calls on the C-level (the highest-level executives in senior management) to explore the power of testing and personalisation and truly embrace data-driven decision-making to quickly and easily create best-in-class digital customer experiences that can drive innovation and mitigate business risks.

Ads digital marketing, ecommerce, global, marketing, media

Video viral of the week: Knorr ‘taste tool’ matches strangers for dinner dates

April 26, 2016

Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below…

Ads, Content, Social, Video, Viral global, media, video

1 in 3 use social networks for product research

April 26, 2016

One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook’s recent AI Messenger chatbots, according to new research.

Mobile, Search, Social brands, Facebook, global, Latin America

MENA consumers most likely to be mobile-first

April 25, 2016

The population of Middle East and North Africa (MENA) countries are most likely to use a smartphone to access the internet, according to new data.

Mobile global, smartphones

Mobiles get branded holographic content with ‘Virtual Mobile’

April 22, 2016

Holographic services company Virtual Presence has released Virtual Mobile, its new compact unit designed for anyone with a smartphone.

Mobile content, global, technology

YouTube ads ‘getting better ROI than TV’

April 21, 2016

More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.

Ads, Content, Video, Viral analytics, brands, France, Germany, global
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