LinkedIn used by 4 in 10 internet users worldwide
This week saw Microsoft buy LinkedIn for an astronomical $26bn, surprising many. But new data reveals that 4 in 10 internet users are on the business-focused social network.
global
The Netimperative poll: How will the EU referendum affect the UK digital industry?
With just over one week until the UK votes on its EU membership, just how will the result impact the country’s digital industry? Vote in our poll below…
Luxury brands know 80% of in-store customers by name
Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research.
Euro 2016: 88% of viewers are second-screeners
With the Euros 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time.
Internet ad spend ‘will overtake TV next year’ in US- report
Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers.
Euro 2016 website review: Learning from FIFA’s mistakes (but some mobile misteps)
Football fans on the move could be set for frustration, waiting three times longer for UEFA mobile site compared to desktop, according to a ‘fitness test’ review from a digital performance firm.
Mobile ad blocking rises to 22% across world
The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software.
Global web users: 97% visiting social networks
Nearly all online adults around the world access a social network regularly, according to new data.
Ad fraud “accounts for 30% of online ad market” – report
The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud.
Half of 16-24s in US now use Snapchat
Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research.