Time spent on social media to overtake linear TV
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.
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WPP profits up 15% as global marketing confidence grows
Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.
VR and AR popularity rises 548% since January 2015
Virtual Reality (VR) and Augmented Reality (AR) devices have seen phenomenal growth in online popularity, with a 548% uplift in Twitter mentions since January 2015, the latest Adobe Digital Insights (ADI) study can reveal.
The end of testing? Unilever shakes-up market research in real-time world
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.
Emerging markets power smartphone sales
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.
Tencent tops Alibaba as China’s biggest tech company
Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China’s most valuable technology company on Thursday.
Global web trends: India speeds ahead of US for internet audience
The number of web users in India will double to 730m by 2020 compared to 350m at the end of 2015, driven by rural take-up, according to new data.
Mail Online partners People’s Daily of China
In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK’s Mail Online.
Research: 4 in 10 Facebookers blocking ads on desktop
Nearly half (40%) of Facebook users are deploying some form of ad blocking software, according to new research from Global Web Index.
Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.