PayPal allows in-store payments via Mastercard deal
Paypal has struck a deal with Mastercard that will allow the payments platform to be used in stores.
global
Global trends: Asia Pacific now makes up 50% of all internet users
There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.
How technology will drive the future of PR [INFOGRAPHIC]
As the online media landscape changes, tech-driven tools will fuel the future of PR. This new infographic from MediaMiser looks at the changing role of media intelligence.
Kantar to deliver ‘hybrid’ TV and online video ratings to Norwegian advertisers
The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway.
Facebook fail: News bots post fake story on ‘Trending’ feed
Just two days after Facebook laid off the entire editorial staff of its Trending news team, the robots left in charge have already been fooled into posting a fake story.
Snapchat to grow 27% as older users sign up
Snapchat will continue to see double-digit growth this year, as the popular chat app contiues to attract older users alongside its core audience of millenials, according to new research.
BuzzFeed ‘to split into news and entertainment units’
Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.
Guest comment: Escaping the cult of acquisition
As acquisition costs continue to rise, and the rewards diminish ever further, Ian Webster, Chief Customer Officer, Big Data for Humans, insists it is time to get smart about customer retention.
Google penalises sites with pop-ups in search rankings
Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page.
New AI tech promises to “only delivers ads that change consumer opinion”
Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences.