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Next-gen retail: 4 business models shaping the future of digital commerce

June 9, 2017

There will be four distinct business models that will define retail over the next decade, built around sharing, replenishment, personalisation and services, according to new research.

Ads, Content, E-commerce, Mobile brands, global, government, local, retail

CJ Affiliate debuts global cross-device tracking

June 5, 2017

Global affiliate marketing network CJ Affiliate (has launched Cross-Device Solution to accurately identify consumer transactions across multiple devices and reach multi-device shoppers on a deeper level than previous industry capabilities allowed.

Ads, Mobile advertising, brands, global, marketing, media

BT Sport partners Snapchat for Champions League Final

June 1, 2017

Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final.

Ads, Content, Mobile, Social, Video, Viral advertising, apps, Europe, Facebook, global

Global product research trends: Social leads way in Latin America and Middle East

June 1, 2017

As social has become more and more important as a tool for online product research the boundaries between search engines and social networks have been weakening for some time. New research from Global Web Index reveals the most popular channels for product research around the world.

E-commerce, Social Europe, global, Latin America, media, Search

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

June 1, 2017

Heineken latest video ad has caused a buzz on sicial media, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month.

Ads, Content, Video, Viral global, marketing, media, Twitter, UK

Technology trends: Effect of brexit vote on technology consumption

June 1, 2017

Over half (58%) of UK consumers said they are now more likely to shop around following Brexit price increases on tech, with nearly a quarter of those asked (21%) stating they would consider switching allegiance from their usual brand of technology, according to new research.

E-commerce Christmas, Europe, global, technology, UK

GDPR inertia: 72% of marketers fail consent test with a year to go

May 31, 2017

72% of UK marketers either cannot answer, or incorrectly list the necessary conditions to meet GDPR (General Data Protection Regulation) requirements for “opt-in” consent, according to new research.

Ads, Content agencies, email, global, marketing, Privacy

Nearly half of businesses “will not be ready in time for the GDPR”

May 25, 2017

With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan.

Ads, Content global, marketing, UK

Brits “have already spent £2bn on Christmas 2017”

May 25, 2017

Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.

Ads, E-commerce apps, brands, Christmas, global, marketing

Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”

May 24, 2017

As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit.

E-commerce advertising, brands, Europe, global, marketing
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