Quarter of North American fast food customers using mobile payments
Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.
global
UK identity poll: brands need to think local post Brexit vote
The first national study on identity since Brexit referendum shows there has been a shift British attitudes, and brands need to think more about their audiences at a local level.
Retail trends: 58 million Brits now subscribe to their shopping
Consumers are now paying for entertainment, food, beauty products and garments, even bacon, all via monthly rate subscriptions, according to new research.
PC search trends: Bing catching Google in UK with 25% market share
The Bing Network now accounts for over a quarter (25.1 per cent) of the UK PC searches, catching up with Google, according to the latest figures from comScore.
GlobalWebIndex teams with Publicis for global audience planning and activation
Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.
Oath debuts global ‘Build Your Brand’ campaign
Oath, a subsidiary of Verizon has launched its first global brand campaign, #BuildYourBrand, which will span nine global markets and underscores the company’s differentiators across mobile, video and data for advertisers, publishers and partners.
Snapchat 3D lenses opens to ads: Warner Bros first with Blade Runner “Spinner” car
Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform.
YouTube boosts personalisation with four new tools for advertisers
Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube.
Rise of eSports: Level Up Media launches TheGamer.TV
Level Up Media, the eSports and gaming video broadcaster, has announced the launch of its brand new website.
Shutterstock Custom helps brands with content creation
Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.