Unilever expands digital start up ‘Foundry’ to Asia and Australasia
Unilever has revealed 30 of the most ambitious startups and scale-ups to be part of the Unilever Foundry 30 South East Asia and Australasia (SEAA).
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Programmatic usage ‘to make up 67% of global digital display market by 2019’
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.
71% of marketers see GDPR as a “creative opportunity”
Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.
The FA hires Cognizant for digital transformation drive
The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.
Black Friday trends: Facts, stats and predictions [INFOGRAPHIC]
Black Friday is just over a week away. What started as a US shopping event after Thanksgiving has become a major global event. This infographic looks at some of the biggest stats that marketers need to know.
Adobe launches first “programmatic-only” campaign
Adobe is aiming to prove that the future of ads is programmatic, launching its first completely automated campaign on social media, mobile and TV.
Top ecommerce tips: The secret to selling clothes online
With 28% of global shoppers buying most of their clothes online, fashion eCommerce is big business, but how can it emulate the in-store experience? Andy Clark from e-OUTDOOR offers tips of the Secret to Selling Clothes Online.
Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper
The vast majority (71%) of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.
Social media can drive brand impact (and not just clicks)
Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.
How to reach Chinese online shoppers this Singles’ Day
With Singles’ Day just around the corner, e-commerce giant Alibaba is once again hoping to beat the $18 billion in total sales seen at last year’s event. Global Web Index has put together a guide on how to reach Chinese online shoppers during the biggest sales day in the world.