McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
global
Third of customers trust tech firms with their bank accounts
Just under a third of UK adults (30%) would be happy to sign over access to their financial data to trusted tech companies such as Apple, Google or third-party apps using such platforms, a study has revealed.
Dropbox and Salesforce team up for productivity tools
CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.
UK launches new cyber security ‘code of practice’ for digital devices
Bosses behind ‘smart’ devices such as televisions, toys and speakers found in millions of homes will be expected to build-in tough new security measures that last the lifetime of the product, as part of plans to keep the nation safe from the increasing cyber threat.
WPP posts worst results since the global financial crisis
Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.
Three takes IoT services global with Cisco “Jasper Control Center”
Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services.
Do start-ups have a gender bias problem? Study finds female entrepreneurs ‘held back’
Almost half of startups believe there is a gender bias problem, with 4 in 10 female founders frequently encountering discrimination while running their startup, according to new study.
Global internet trends: access grew by 8.3% in past year
The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.
Marketers ‘too optimistic on digital strategies being fit for purpose’
Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.
Paris launches Snapchat campaign during the city’s Fashion Week
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.