CSR trends: Purpose holds the key to accelerated brand growth
Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.
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Marty the Robot to educate schoolchildren in South Korea
Marty the Robot – a new educational robot produced by Robotical in Edinburgh, has just won a huge contract from the Wise Club in South Korea.
Global messaging trends: Brits chose chat apps over texts as SMS declines
Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.
Beating Brexit barriers: Most UK businesses want close regulatory alignment with EU
As the UK prepares to leave the European Union next year and head into a transition phase, a new report outlines where British businesses want to stay close to EU rules and where they want divergence.
YouTube TrueView ad formats now bought on reach
With greater pressure on effectiveness of media buying, Youtube TrueView skippable short ad formats can now be bought on a reach basis.
Pinterest expands ‘Propel’ promotion button to 5 more countries
Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand.
Taking risks ‘key to retailers’ survival’- report
Retailers need to speed up the pace of innovation and think like technology companies in order to survive, according to a new report.
LinkedIn launches video for Sponsored Content and Company Pages
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.
Video ad engagement rises in the UK
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research.
Top 10 Chinese brands: Tencent leads as brands grow 23% in a year
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.