Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Global messaging trends: Brits chose chat apps over texts as SMS declines

April 11, 2018

Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.

In Australia:

• The number of people who own a smartphone but no fixed telephone line has been increasing steadily and is forecasted to rise to 8.5 million by 2021
• By that time, the number of smartphone owners is anticipated to be over 20 million, up from over 15 million in 2017 and the volume of mobile data used is forecasted to double by 2021.
• The number of mobile messages sent per year has been constantly rising but the average monthly revenue per mobile connection has been going down and is forecasted to keep doing so as mobile service providers lower their rates to remain competitive.

In the UK, the Brits chose chat apps over texts:

• The average monthly household expenditure on mobile smartphone service decreases and is predicted to keep on getting lower
• A unique trend is found in subscribers texting less as the years go by as they make greater use of chat apps like WhatsApp.

In France, people use their smartphones more than ever but enjoy a lighter bill every year

• The number of mobile service subscribers will rise from 72 million in 2016 to 78.6 million by 2021.
• Total text message volume has tripled since 2010 while mobile retail revenue has been divided by two.
• Service providers compete for greater volume of subscribers by cutting their prices as the average french monthly bill went from 28€ in 2008, to 14€ in 2017 and is forecasted to go down to 9€ by 2021.

Read the full report here

Mobile apps, Australia, France, global, retail

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT