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WHSmith partners with Laybuy to offer a ‘buy now, pay later’ option online

February 7, 2020

Laybuy, an interest-free ‘buy now, pay later’ payment platform, is partnering with WHSmith in the UK to bring a ‘buy now, pay later’ solution.

E-commerce global, retail, UK

Oscars marketing: Brands should engage with “filmspired” consumers post- awards show

February 6, 2020
Oscars marketing: Brands should engage with “filmspired” consumers post- awards show
Oscars marketing: Brands should engage with “filmspired” consumers post- awards show

As Hollywood continues to roll out the red carpet, new insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating exciting engagement opportunities for brands that extend well beyond awards season.

Ads, Social advertising, brands, content, global, marketing

Industry capitalises on rise of premium video by investing in CTV and mobile

February 5, 2020
Industry capitalises on rise of premium video by investing in CTV and mobile
Industry capitalises on rise of premium video by investing in CTV and mobile

There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.

Video advertising, agencies, content, Europe, global

Emerging technology now ‘integral part of how fans consume sports’

February 5, 2020
Emerging technology now ‘integral part of how fans consume sports’
Emerging technology now ‘integral part of how fans consume sports’

While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.

Ads, Marketing through gaming, Mobile, Video analytics, Australia, France, Germany, global

Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness

February 4, 2020
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness

As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.

Ads Europe, global, government, Latin America, marketing

Webtrekk becomes Mapp to boost digital marketing platform

February 4, 2020
Webtrekk becomes Mapp to boost digital marketing platform
Webtrekk becomes Mapp to boost digital marketing platform

Customer intelligence platform WebTrek is now fully integrated with Mapp following the acquisition in June 2019.

Ads analytics, digital marketing, global, marketing

Job board: experienced digital designer (freelance)

February 3, 2020
Job board: experienced digital designer (freelance)
Job board: experienced digital designer (freelance)

Our parent company, Digital Strategy Consulting is looking for a creative lead on elearning projects.

Uncategorized brands, content, global, marketing

First week of February ‘worst for staff sickness’

January 31, 2020
First week of February 'worst for staff sickness'
First week of February 'worst for staff sickness'

Tuesday is the most frequent day taken by staff as unplanned absence, according to new research.

Ads global

UK Email Benchmark Report: A big comeback for email

January 31, 2020

UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.

Ads content, email, global, government, marketing

Top 10 cybersecurity influencers worldwide

January 31, 2020
Top 10 cybersecurity influencers worldwide
Top 10 cybersecurity influencers worldwide

As cybersecurity grows in importance, which influencers are proving most popular on social media? New research reveals the top 10.

Social Amazon, analytics, global, media, security
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