Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.
The development of new technologies has resulted in multiple channels and devices for consumers to interact with, giving marketers access to more data than ever before. With the imminent implementation of the general data protection regulation (GDPR), marketing departments will have to significantly change how they collect, store and process any data. Here, Nigel Crockford, … [Read more…]
Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.
Despite the explosion of new customer data points, its odd that marketers often feel no wiser as to where to invest their budget, due to the stream of new formats and changing behaviour. Ignasi Prat, CMO at Tappx looks at how to use programmatic technology to understanding the channels available and mix them together for … [Read more…]
Chinese web giant Tencent and the UK Department for International Trade (DIT) of the United Kingdom (UK) have partnered to launch various “Culture Creative” initiatives.
Customer expectations have never been higher – and while smaller companies have the benefit of both agility and innovation, delivering the same level of consistency and service offered by larger competitors can be a challenge. Mike Cockfield, Managing Director at Khaos Control outlines the five steps to automating a top quality customer experience.
Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.
Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.
Google has struck a partnership with Urban Airship, a digital growth company, to launch a mobile wallet function on Google Pay.
Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary.