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World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

July 11, 2018

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

Ads, Content, News, Social, Video, Viral advertising, brands, Brazil, global, UK

Online travel trends: Amsterdam top search destination

July 9, 2018

Amsterdam tops the list when Brits are looking to book flights and hotels online, according to new research.

E-commerce, Search Apple, global, marketing, Search, Travel

Drake takes over Spotify: Angry customers get refund for ‘annoying’ music promo

July 4, 2018

Subscribers to the ad-free Spotify Premium plan have been issued refunds, claiming playlist promotions for Drake’s new album count as adverts.

Ads, Content, News, Social, Video advertising, Amazon, Apple, global, music

Organisations struggle to make progress with their digital transformation investments

July 4, 2018

Despite huge investments in digital transformation initiatives, organisations today feel less equipped with the right leadership qualities to advance their digital transformation as they did six years ago, according to new research.

Ads, Content apps, global, technology

lastminute’s Travel People in ad partnership with AccuWeather

July 4, 2018

lastminute.com group’s media business, Travel People, has announced a brand new digital advertising partnership with global weather platform, AccuWeather in France, Spain and Italy.

Ads advertising, brands, Europe, France, global

Cryptocurriencies ‘infuenced by emotion over economics’

July 3, 2018

Cryptocurrency prices are influenced by emotion and mood over economic factors, according to a recent study.

E-commerce, News consumer insight, global, media, Twitter

Most consumers are happy to share data (but only if the benefits are clear)

July 3, 2018

Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.

E-commerce global, marketing, media, Privacy, UK

Retailers’ failure to deliver a consistent omnichannel experience ‘worse than expected’

July 3, 2018
Over half of ecommerce platfiorms 'won't be fit for purpose next year'
Over half of ecommerce platfiorms 'won't be fit for purpose next year'

Retailers are failing to provide a consistent omnichannel experience, according to original research by global provider of unified commerce solutions, PCMS.

E-commerce global, retail, UK

Strong mobile ad growth in 27 markets across Europe

July 2, 2018

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.

Ads, Content, Mobile advertising, brands, content, Europe, global

Tesco tests till-free stores with ‘Scan Pay Go’ app

June 29, 2018

Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.

E-commerce, Mobile Amazon, BBC, ecommerce, global, retail
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