global Archives

iotec buys native advertising startup Platform360

October 4, 2018

Digital media consultants iotec has bought Platform360, which will become iotec Native Limited, joins as a key component in iotec’s mission to increase transparency, quality and trust in the digital media supply chain – and builds on the success of iotec’s existing programmatic display, mobile and video offering.

Most sports and fitness wear brands ‘have used social media influencers’

October 4, 2018

Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this.

Top ecommerce fashion sites in 2018

October 1, 2018

With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year.

Global research reveals parents’ views on how technology is impacting children under 9

September 25, 2018

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.

Content discovery ‘key to achieving customer satisfaction’

September 24, 2018

Just 7% of global consumers rely primarily on content recommendations by their TV, but this market is set to boom. IHS Markit analyst Maria Rua Aguete offers an insight into TV content discovery trends.

London Fashion Week: Victoria Beckham trumps Burberry for social buzz

September 19, 2018

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.

Hootsuite integrates Google to combine search and social ads

September 18, 2018

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

UK’s SDL partners with Alibaba for web hosting service across Asia

September 14, 2018

UK software and translation company SDL has formed a strategic partnership with Alibaba Cloud to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets.

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

September 14, 2018

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

Alibaba partners Mail.Ru for Russia ecommerce expansion

September 13, 2018

Chinese ecommerce giant Alibaba has joined forces with a state fund along with telecom company MegaFon and internet firm Mail.Ru Group as part of a new ecommerce venture in Russia.