global Archives

New boss at Kantar Media

January 17, 2019

Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Mark Inskip as CEO of its UK and Ireland business.

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’

January 15, 2019

What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.

Boohoo bucks ASOS trend with strong Christmas revenues

January 15, 2019

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.

Verizon Media and Microsoft strike global native advertising deal

January 11, 2019

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’

January 10, 2019

Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.

Corporate social responsibility ‘influences buying decisions more than price’

January 9, 2019

People prioritize environmental and human-focused causes over price, according to a new survey from Clutch.

New ad certification sees 94% drop in fraud across Europe

January 8, 2019

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.

Top 5 five brand building trends in 2019

January 4, 2019

Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019. Author of a revolutionary new book, Join the Brand: Building Loyal Communities and The Need for Belonging, Cohen has … [Read more…]

Top 5 data predictions for 2019: Second party data, live events and fraud concerns

January 3, 2019

2018 was a big year for everything data. With GDPR being implemented and upcoming data regulation in the US, 2019 is poised to be no different. With that in mind Megan McKenna, VP of Marketing at Lotame looks at some key trends for the coming year.

Apple makes shock sales warning as US-China trade war hits

January 3, 2019

Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.