global Archives

Most marketers using AI believe it will drive ‘double digit growth’ in 2 years

April 3, 2019

The vast majority (84%) of marketers currently using Artificial Intelligence believe it will yield big results within two years, with the majority already employing ‘data scientists’, according to new research.

Top B2B sales tips: Fixing the broken sales funnel

April 2, 2019

To fix the broken sales funnel, organisations clearly need to use to fresh, accurate and GDPR compliant data. But that is just the start: successful sales activity is underpinned by a scientific, structured and metrics driven approach that leverages multi-dimensional real-time data, as James Isilay, CEO, Cognism, explains.

Facebook asks governments for help policing internet

April 1, 2019

Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.

Social media trends: Global brands ‘have too many channels to manage’

March 26, 2019

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level.

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Most marketers using AI believe it will drive ‘double digit growth’ in 2 years

Top B2B sales tips: Fixing the broken sales funnel

Brands ‘not ready’ to deal with crisis linked to their values

Winners and losers of Google’s search update: ‘User Signals’ and trusted brands grow in importance

Tech workers ‘more likely to turn whistleblowers following scandals’

End of consoles? Google launches streaming gaming platform Stadia