As internet marketing becomes a more and more competitive industry, no.1 search site Google is releasing a new product for their ad-space buying clients. Emily Gorton at Choose takes a look at Google’s first foray into credit cards…
In a recent article on the BBC news website, online entrepreneur Charles Duncombe claimed that spelling mistakes are costing UK etailers millions of pounds a year in lost revenues. Credibility is everything when it comes to converting visitors to customers in your online shop, and bad spelling does little to convince the public that you … [Read more…]
Online greetings card retailer Moonpig.com has been sold to online digital photo service PhotoBox for £120m.
The majority of people in the US don’t like or don’t mind the Facebook’s new facial recognition feature, but less than one in five are positive about the new tool, according to a new survey.
Economy Smartphones, with a retail price of $150 or lower, will account for nearly one-third of shipments in five years, helping to drive shipments to 1 billion annually, according to new research.
A significant portion of mobile consumers’ expectations are not being met as the result of poor mobile and application performance, according to new research.
Ethnographer Siamack Salari, has launched EthOS (Ethnographic Observation System), a mobile app that lets brand owners view how their products and services fit into the lives of consumers via video, pictures, text and audio captured using their smartphones.
The growth of the mobile channel fuelled by smartphones and tablets is the single most important trend affecting digital marketers, according to a new report.
Social Participation TV (S P-TV) will drive interactive behaviour to generate $2.9bn globally by 2016, according to a new report looking into the converging worlds of mobile devices, social media and interactive TV platforms.
Keeping customers is often more lucrative than couting new ones- and email is an effective tool to achieve this. Kara Trivunovic, Senior Director of Strategic Services, StrongMail looks at how businesses can adopt lifecycle marketing to improve subscriber engagement and campaign performance.