global Archives

Sizmek sells Peer39 to group of industry veterans

August 5, 2019

Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.

Wine brand Böen rolls out NFC-enabled wine bottles

August 5, 2019

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

Fiverr matches up freelancers with virtual agency platform ‘Studios’

July 30, 2019

Fiverr has launched Studios, a new platform that lets freelancers collaborate with each other to offer full service agency work to clients.

Digital audio ad spend ‘set to grow significantly’

July 26, 2019

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.

Rebels with a cause: Are young people being misrepresented by media?

July 25, 2019

Young people feel disenfranchised and misrepresented according to new research by media agency UM.

Advertising campaigns viewed within ‘quality journalism’ sites get better results

July 25, 2019

Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.

Creating an environment that motivates millennials

July 24, 2019

Working with millennials needn’t be an obstacle. Cognism’s Chief Revenue Officer, Nazma Qurban, looks at how to create a working environment which motivates millennials.

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

July 24, 2019

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

Google launches shopping platform to take on Amazon

July 23, 2019

Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.

High quality environment ‘boosts perception of mobile ads’

July 17, 2019

Ads viewed in high-quality mobile web environment are perceived 74% more favourably than the same advertisements seen in low-quality environments, according to a new study.