Tracking the customer journey beyond the last click has long been a key goal for marketers. In the second part of the series looking at how advertisers can use data to improve their affiliate campaign, Matt Swan, Client Strategist at Affiliate Window, turns his focus turns to monitor the quality of customers driven through the … [Read more…]
Global online advertising revenues will reach $143 billion in 2017, with the US still leading the market, followed by the UK and China, according to a new report.
Samsung has extended its lead over Apple’s iPhone in the global smartphone market, while Android now accounts for a massive 72% chunk of the smartphone OS market, according to new data.
Online retailers are preparing for strong spending as the Christmas shopping peak approaches, with consumers forecast to spend £4.6bn online over the two weeks commencing 3rd and 10th December according to new research.
Eleanor Bradley, Director of Operations for Nominet, the non-profit organisation responsible for managing the .uk domain space, explains a current proposal to launch direct.uk domains and how you can have your say on the future of the internet for British businesses
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In a controversial move, Microsoft is set to close down its free iconic instant messenger service Windows Live Messenger, replacing it with Skype, the video chat service it bought in May last year.
Apple has launched a new patent claim against Samsung and Android, dragging Google into the ongoing copyright battle for the $219 billion global smartphone market.
Tracking the customer journey beyond the last click has long been a key goal for marketers. In the first of a two part article, Matt Swan, Client Strategist at Affiliate Window, offers an in-depth guide to tracking the influence of all digital touch points involved in a sale.