Microsoft brings ads to Windows 8 apps with ‘Ad Pano’
Microsoft has launched Ad Pano, offering in-app ads on its Windows 8 operating system.
global
Major UK retailers 'failing to optimise email marketing for mobile '
The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report.
Global online gaming trends: Asia Pacific and Europe lead the way (infographic)
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore.
Web spying scandal: Facebook shows details of US Govt. data requests
Facebook claims it has “aggressively” protected its user data from the US government snooping, following revelations that the National Security Agency (NSA) had “direct access” to their servers under a data collection programme called Prism.
DG adds global verification to boost ad effectiveness metrics
DG has launched a new verification solution by bringing together the capabilities of MediaMind and Peer39-companies both acquired in recent years by DG.
Google tax: MPs urge HMRC to ‘fully investigate’ search giant
A parliamentary committee has urged HM Revenue & Customs to “fully investigate” Google, after finding that the internet giant uses “highly contrived” tax arrangements with the sole purpose of avoiding corporation tax on its multibillion-pound revenues in the UK.
Marketing stunt sees racing pigeons ‘Tweet’ across Europe
A new marketing campaign for Fogg Mobile will showcase its ‘borderless sim card’ by using real birds to Tweet messages across European borders.
Rakuten reaches 25 countries with Austria launch
Japanese Internet services business and e-commerce giant, Rakuten, has reached a milestone in its global expansion, and now offers services in over 25 countries and territories.
Online video ad trends: interactive pre-rolls ‘twice as popular in UK’
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends.
WPP’s Xasis brings audience buying platform to Latin America
Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.