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global

Right to reply: The rise of the China’s Apple- How Xiaomi has overtaken Samsung

August 7, 2014

This week it was revealed that Xiaomi has overtaken Samsung as the top smartphone vendor in China. Karen Connell, founder of The SMALLmighty, looks at the implications on China and the global smartphone market.

Uncategorized analytics, Apple, brands, China, global

The Huffington Post hires ex-Al Jazeera boss for Arabic news launch

August 7, 2014

The Huffington Post Media Group has teamed up with the former boss of broadcaster Al Jazeera to launch an Arabic-language edition.

Uncategorized advertising, comScore, content, global, media

Biggest hack yet? 1.2bn passwords stolen in global data theft

August 6, 2014

Russian hackers have stolen 1.2 billion user name and password combinations in what could be the biggest ever data theft, hitting big name websites “in virtually all industries across the world” according to a US security firm.

Uncategorized agencies, email, global, marketing, security

Android finally overtakes iOS for global web usage

August 6, 2014

Despite commanding 85% of the global mobile market, Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple’s iPhone and iPad operating system.

Uncategorized Android, Apple, global, iPad

Top smartphones in China: Xiaomi overtakes Samsung

August 6, 2014

Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research.

Uncategorized analytics, Android, Brazil, China, global

P&G to sell 100 brands in cost-cutting drive

August 5, 2014

P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”.

Uncategorized agencies, brands, FMCG, global, marketing

Broadcast giant RTL invests in programmatic video ad platform SpotXchange

August 5, 2014

European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads.

Uncategorized advertising, content, Entertainment, Europe, global

Usability case study: How optimisation helped Flybe boost revenues

August 4, 2014

In November 2013, Flybe partnered with Maxymiser to develop a long-term strategy to improve customer experience across its digital channels. The plan helped transform Flybe’s customer engagement with campaign alone providing a catalyst for stunning annualised revenue growth of £8.5 million. This case study looks at how the regional airline achieved success.

Uncategorized brands, global, marketing, Travel, UK

Shakira’s “La La La” Activia-sponsored video becomes most-shared ad

July 31, 2014

Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen’s 2011 Super Bowl ad “The Force” to become the most-shared ad of all time.

Uncategorized Facebook, global, marketing, technology, Twitter

Unilever searches for ‘Internet of Things’ tech start-up partners

July 24, 2014

Unilever has released five different briefs on the theme of “Internet of Things” through its Unilever Foundry program. The program provides a means for innovative start-ups to collaborate directly with the company to trial and pilot new technologies.

Uncategorized brands, global, marketing, technology
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