New image analytics tool tracks eyes on social media
A new tool that lets brands and agencies identify, track and analyze logos contained in billions of social media posts across platforms has gone live, with O2 among the first brands to sign up.
global
First EU data protection laws get one step closer
Ministers in the European Council have agreed on a general approach to data protection legislation, but some key issues over how companies can use consumer data are still up for debate.
Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.
9 mobile money trends: Consumers embrace ecommerce and banking via mobile
As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, a new report reveals nine significant mobile money trends and explores how they are stimulating growth across the expanded mobile ecosystem.
Billions of ‘branded’ emails are frauds- report
Nearly 21 billion emails appearing to come from well-known commercial senders did not come from their IP addresses – a possible indication of phishing attacks, according to a new report.
UK ‘one of the most connected countries in the world’- Google
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google.
Global media consumption trends: Digital catching TV fast
People around the world are likely to spend more than eight hours a day consuming media with the internet driving growth, according to a report.
From smoke signals to Wi-Fi signals- the evolution of communication
There have been many methods of communication the human race has relied upon to send important messages and now technology is bringing us closer together than ever. This interactive graphic from Global Messaging looks at communication through the ages… and what to expect in the future.
Collaborative marketing: building meaningful relationships between brands and people
How do you build a meaningful relationship between a brand and a consumer? Rebekah Mackay Miller, MD of trnd, offers tips on adopting a collaborative approach to marketing.
Public to build ‘Magna Carta for the digital age’
This week the public have the chance to shape a ‘Magna Carta for the digital age’ by voting for My Digital Rights clauses generated by school students from around the world.