With the Rugby World Cup in full swing, how are the official app and website faring? New research suggests lessons have been learned from design flaws in last years FIFA football World Cup app.
Nescafé’s recent decision to convert all of its international and local websites to Tumblr blogs is a bold move but it does come with some benefit, new research suggests.
Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary.
Last week, Facebook revealed it was developing a much-sought-after ‘dislike’ button, giving it even greater insight into the likes and dislikes of its users. New research from Global Web Index sheds light into why the social network is so keen to get an extra layer of emotional data from its users- but what cost to … [Read more…]
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.
The BBC is planning an online streaming service in America as part of an effort to raise more money from commercial sources abroad, and tap into the growing number of ‘cord-cutters’.
Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. But privacy campaigners say its opt-out policy doesn’t go far enough…
With Instagram having recently opened its platform to all advertisers, new research looks at the ongoing battle between the photo-sharing site and Twitter.
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.
The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.