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Top 20 shared ads of 2015: Android’s ‘Friends Furever’ tops list

November 20, 2015

A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.

Ads, Video, Viral Android, brands, Christmas, Facebook, global

Organic tech, robot bosses and the Zettabyte era: Economist app predicts 2016 trends

November 20, 2015

2016 will see the rise of the organic tech industry, machines will monitor employee performance and the ‘zettabyte era’ will begin as the world will churn out more than a trillion gigabytes, according to new predictions from The Economist.

News China, Europe, games, global, India

The worst data disasters of 2015

November 19, 2015

From someone who ran over their device with a lawnmower to someone who previously lost data, only to never back up their system and lose it all over again, this new compilation from Kroll Ontrack charts the worst data disaster of 2015.

Regulation content, Germany, global, iPad, Italy

Video viral of the week: Vanilla Ice sells Ice Cream to Finland

November 19, 2015

Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.

Video, Viral content, Entertainment, global, local, video

Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas

November 18, 2015

There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.

Ads, Mobile advertising, apps, Christmas, games, global

Half of Instagrammers ‘use networks to research products’

November 16, 2015

Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index.

E-commerce, Social Facebook, global, Twitter

Cyber Monday ‘will outsell Black Friday’

November 12, 2015

With Black Friday sales expected to surpass £1bn this year, retailers are expecting festive success based around key sales events, but Cyber Monday could steal the shopping show, according to new research.

E-commerce brands, Christmas, digital marketing, Europe, global

Youngsters ‘most likely to block ads’ [INFOGRAPHIC]

November 12, 2015

Younger age groups are still the most likely to turn to ad-blockers. Each month, over a third of 16-24s globally say they are doing this – peaking at 42% in Europe where the issue has arguably generated the biggest headlines to date, according to new research from Global Web Index.

Ads Europe, global, infographic, Privacy

4 in 10 Facebookers ‘also on Instagram’

November 11, 2015

With Facebook posting another record-breaking quarter of results last week, Global Web Index looks at the cross-over between its four main services.

Mobile, Social Facebook, global

Rwandair puts passengers online with in-flight Internet and mobile services

November 10, 2015

RwandAir will become the fourth African airline to choose SITAONAIR as its connectivity provider. RwandAir has two A330s, both of which will be line fitted with mobile phone and Wi-Fi services.

Ads global
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