global
Video viral of the week: Vanilla Ice sells Ice Cream to Finland
Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.
Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas
There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.
Cyber Monday ‘will outsell Black Friday’
With Black Friday sales expected to surpass £1bn this year, retailers are expecting festive success based around key sales events, but Cyber Monday could steal the shopping show, according to new research.