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global

4G overtakes 3G on mobiles worldwide

December 30, 2015

4G has been available in many markets for some time now and it’s clear that this high-speed connection is making its mark – with the numbers accessing 4G continuing to rise while 3G sees a parallel decline, according to new research.

Mobile global

Red Bull promotes new album with ‘social balloon’ in LA

December 30, 2015

Red Bull has teamed up with Social Life to launch Swedish pop star Elliphant’s new album.

Social Entertainment, global, images, media, music

Guest comment: The war of algorithms – a race to arms

December 30, 2015

Businesses will need to Rethink their approach to marketing with the rise of “The Second machine Age”. Chris Pitt, Head of Marketing at Vertical Leap, looks at what we actually mean by the rise of robots and how algorithms are creeping into our everyday lives more and more.

Ads advertising, agencies, global, marketing, media

Strict new EU data sharing rules threaten huge fines

December 21, 2015

Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection.

Ads, Regulation Europe, Facebook, global, Privacy, Regulation

Gro Company boosts sales 29% with ‘Seven Days of Christmas’ campaign

December 21, 2015

New email strategy with Bronto Software drives record December sales for the global nursery brand.

Ads Christmas, ecommerce, email, Europe, global

Europe ‘outpacing the world for online viewing on mobile’

December 16, 2015

Europe is outpacing the world for online viewing on mobile, with the UK and Ireland leading the way – according to new research.

Mobile advertising, analytics, content, Europe, global

‘Recognition Triggers’ scan ads without QR codes

December 15, 2015

‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites.

Ads, Mobile advertising, brands, demographics, ecommerce, global

Top internal marketing tips: Something to write home about

December 14, 2015

For small companies a simple post-it note or a scribble on the memo board is all that’s needed to communicate with its employees. But for SMEs, larger organisations and global conglomerates, company to employee communication is not quite so simple. Internal marketing is increasingly being recognised as a vital way of raising staff morale, and … [Read more…]

News content, global, marketing, technology

Delivery deadlines: How Late Can You Leave Christmas?

December 11, 2015

How late can shoppers leave ordering gifts this year? Global courier ParcelHero has launched a new tool revealing the true ordering deadlines for the UK’s top retailers – and Argos scoops the honours from Very this year.

E-commerce Christmas, global, UK

Twitter in 2015: Political chat ‘stronger than ever’

December 8, 2015

Taylor Swift and Justin Bieber were the most talked about celebrities on Twitter in 2015, but social media conversations have become increasingly political, according to new data.

Social Europe, global, images, India, media
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