ASKfm updates Q&A app to attract millennials
Social media pioneer ASKfm has updated its iOS and Android apps to bring a new look and features to the platform.
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‘Cookieless’ programmatic advertising platform goes live
Software firm Red Fox Media has launched AdAppTive, the first ‘cookieless’ management and programmatic advertising platform that works across mobile devices, including apps, websites, email and newsletters.
Formula E teams up with Gigya to drive fan engagement
Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.
MediaCom partners Realeyes for ‘emotion metrics’
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients.
Right to reply: Why Twitter should be kept short and sweet
Rumours abound that Twitter will be introducing a new 10,000 character option sometime at the end of this quarter, a move that will effectively change Twitter’s most fundamental feature. Nadia Barmada, Content Director, Found, argues why brevity is Twitter’s strongest selling point.
The rise of voice search: Youngsters talking to their phones
For most consumers, voice-powered search tools on mobile are yet to make a big impact; according to Global Web Index’ global data from our 34 markets, less than a fifth of online adults are regularly using them, putting them some distance behind traditional search engines.
Big social commerce trends for 2016
Many shoppers use social networks to research products and favourite retailers, but there is low demand for a ‘buy’ button on social media, according to new research.
Instagram usage ‘doubles in last 2 years’
In the world of social networking, Facebook-owned Instagram has been a clear success story in recent years. New research from Global Web Index indicates that the social netowrk has risen rapidly in recent years to rival the likes of Twitter.
WhatsAppers ‘more likely to send photos than Snapchatters’
Snapchat’s primary function may be as a photo-sharing app but WhatsAppers are actually more likely to be engaging in this activity, according to new research.
Economist predicts 2016’s big stories before they happen
The Economist Films has launched its first 30-minute film – “The World In 2016” – looking at some of the iconic moments of the year ahead.