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Germany

Lego debuts social network for kids

February 1, 2017

Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.

Ads, Content, Mobile, Social Android, content, France, games, Germany

UK beats US and Europe for Christmas 2016 mobile spend

January 31, 2017

UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.

Ads, E-commerce Christmas, Europe, France, Germany, marketing

Advertisers “wasted over £600m on non-viewable ads last year”

January 19, 2017

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

Ads, Content France, Germany, media, UK

AI “has a clear link to growth in revenue”

January 18, 2017

There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report.

Ads, News analytics, China, France, Germany, India

Connected devices and VR “top priorities for international marketers”

January 17, 2017

Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.

Mobile analytics, Australia, France, Germany, global

Facebook begins filtering ‘fake news’ in Germany

January 17, 2017

Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.

Ads, Content, Regulation, Social advertising, Facebook, Germany, media

Amazon’s ‘The Grand Tour’ car show smashes streaming record on debut

November 25, 2016

The first episode Amazon’s ‘The Grand Tour’ featuring ex-BBC Top Gear presenters, has become the biggest show premiere on the firm’s streaming service.

Content, News, Video Amazon, BBC, content, Germany, Japan

Starbucks crowd-sources Christmas cup design

November 11, 2016

Starbucks has revealed its holiday coffee cups for this year, showing 10 different designs from customers around the world, selected from an Instagram contest.

E-commerce, Social Christmas, Germany, global, marketing

WPP cites “Brexit anxiety” as UK growth slows

November 1, 2016

Advertising giant WPP has warned “the first signs of Brexit anxiety” are starting to show as the company reported slowing revenue growth in the UK.

Ads, Content advertising, BBC, Europe, France, Germany

Global TV habits of young adults: Time shifting and reality TV dominate

October 31, 2016

The way young people consume media is chaning rapidly across the world, with a focus on time-shifting and reality TV content, according to new research from Eurodata TV.

Ads, Mobile content, Entertainment, Germany, global, media
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