LoopMe’s Artificial Intelligence gets $10m funding boost
Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing.
Germany
Facebook teams with Meetrics for ad verification
Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.
Disney UK partners 7 big brands to promote Beauty and the Beast
Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th.
AOL strikes global mobile data deal with Adsquare
At Mobile World Congress, AOL and mobile data exchange, adsquare, announced a new partnership to bring adsquare’s unique data of 360 million mobile consumers globally together with the ONE by AOL platform.
British preference for going online on smartphones nearly doubled over 5 years
Preference for going online via trusty smartphones has doubled in 5 years in the UK, according to new research from Google.
Nosy nations: Spanish most likely to click on “confidential” emails
Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.
Free real-time TV Ad Alert service tells you when competitors go on air
Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot.
Brits “more romantic than the Italians or French”- Adobe data
With February 14th fast approaching, new data from Adobe Stock reveals where hearts are set to be racing this Valentine’s Day…
Omnichannel demands shifting in-store expectations
Bricks-and-mortar stores remain a key link in the omnichannel chain for UK shoppers, according to a new report.
Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.