Vodafone moves into IoT with new home gadgets
Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.
Germany
Retail sites and apps “more influential than word of mouth”
Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.
Global ecommerce trends: Chinese are biggest online shoppers
Chinese digital consumers are the most avid online shoppers, with 83% reporting purchasing a product online in the past month, according to new research.
Grocery shopping trends: Product range rather than convenience or price drives consumers in-store
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases, according to new research.
“Never trust a clown”: Burger King trolls McDonald’s with ‘IT’ cinema stunt
Burger King pranked cinema goers in Germany this month with an ad that turned the film “IT” into its “longest ad ever” with a punchline that mocked its rival mcDonald’s. See why it’s out video viral of the week below…
Marketing data trends: Retailers willing to pool data for better targeting
Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.
Retail drives digital ad spend in Germany
The retail sector will take more than a fifth of all digital expenditure in Germany this year according to eMarketer’s Digital Ad Spending In Germany, by Industry: Forecasts and Trends report.
Did Google Shopping really gain an unfair advantage over its competitors in the EU?
Analysis of search data shows Google Shopping gained 300% visibility in recent years even as competitor visibility declined. EU’s case may not be clear-cut.
Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”
German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.
Grocery shoppers become ‘Digital Infoseekers’ to save money as costs rise
Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.