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Germany

Coronavirus: How is the world searching?

March 19, 2020
Coronavirus: How is the world searching?
Coronavirus: How is the world searching?

With the world in panic mode over the spread of Coronavirus, and shocking updates daily, the world population is riding a roller-coaster of emotions. Search data from CodeFuel, a leading search technology company, has revealed dramatic spikes in Coronavirus searches in different countries.

Search Europe, France, Germany, Italy, Search

TabMo partners VHOOH to boost out-of-home programmatic

March 17, 2020
TabMo partners VHOOH to boost out-of-home programmatic
TabMo partners VHOOH to boost out-of-home programmatic

Mobile advertising company TabMo has partnered with VIOOH, a global digital out-of-home (DOOH) marketplace with access to JCDecaux’s inventory.

Ads advertising, brands, Germany, global, Italy

Takumi bolsters Northern presence with More Media Sales partnership

March 6, 2020

Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.

Ads, Social agencies, brands, content, France, Germany

The most read about women online: Greta Thunberg, Angela Merkel and Megan Rapinoe top list

March 3, 2020

Ahead of International Women’s Day, Taboola conducted a global analysis of more than 100 women who made the headlines in 2019.

Content, Search Entertainment, Germany, global, India, Spain

Online shoppers desire personalization (but demand privacy)

February 26, 2020
Online shoppers desire personalization (but demand privacy)
Online shoppers desire personalization (but demand privacy)

Online shoppers are at odds with their desire for personalised digital experiences from brands and their demand for privacy, according to new data.

E-commerce Amazon, Australia, brands, content, Germany

Most spam emails ‘come from China, the US, and Germany’

February 24, 2020
Most spam emails ‘come from China, the US, and Germany’
Most spam emails ‘come from China, the US, and Germany’

Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.

Ads China, content, email, Germany, government

Ad of the week: Burger King serves up ‘mouldy Whopper’

February 21, 2020
Ad of the week: Burger King serves up ‘moldy Whopper’
Ad of the week: Burger King serves up ‘moldy Whopper’

Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time lapse video to showcase its removal of artificial preservatives.

Ads, Social, Video, Viral Europe, France, Germany, marketing, media

TV ad trends: Wednesday ‘highest performing day’ for viewer response

February 21, 2020
TV viewing audiences ‘still prefer traditional channels’
TV viewing audiences ‘still prefer traditional channels’

Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.

Ads analytics, brands, Europe, France, Germany

‘Cancel culture’: Third of Brits reject brands due to behaviour

February 12, 2020
‘Cancel culture’: Third of Brits reject brands due to behaviour
‘Cancel culture’: Third of Brits reject brands due to behaviour

The current ‘cancel culture’ is increasingly affecting companies as well as individuals and, with scrutiny fiercer than ever on a business’s every decision, more than a third of Brits have turned away from a brand because of its behaviours, according to new research.

Ads brands, France, Germany, local, marketing

Emerging technology now ‘integral part of how fans consume sports’

February 5, 2020
Emerging technology now ‘integral part of how fans consume sports’
Emerging technology now ‘integral part of how fans consume sports’

While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.

Ads, Marketing through gaming, Mobile, Video analytics, Australia, France, Germany, global
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