Farmville travels to UK with ‘English countryside’ edition
Mobile games maker Zynga has launched ‘FarmVille English Countryside’, an update of its hugely popular social networking strategy game.
games
Facebook: A fifth of all online ad revenue?
Media owners and ad networks will be trembling again as new forecasts predict Facebook taking around 20% of online ad revenue by 2015. If they’re right it will change the economics of web publishing and the role of behavioural advertising, it will also shift the focus for many consumer brands to be entirely within Facebook … [Read more…]
Financial services ads: It’s all about first impressions
When it comes to online ads for financial services, the first exposure is when users are most likely to convert, according to new research.
Amaze commences five-year study into today’s generation of ‘digital natives’
European integrated marketing and technology company, Amaze, has completed the first phase of its Amaze Generation project, a five-year study into today’s digital natives.
Right to reply: iPad2- what it means for brands and publishers
Alongside better functionality for consumers and businesses, the new iPad 2 presents a number of new marketing opportunities. Greg Taylor, design director at personal media company, TigerSpike comments on what the launch means for consumers, businesses, brands and publishers…
Google removes 58 rogue Android apps
Google has used a “kill switch” to clean up phones hit by rogue Android applications, which could have been used to view and steal key information from users.
Mobile Augmented reality to generate 1.4bn downloads by 2015
The increasing focus on incorporating augmented reality (AR) elements within mobile applications will lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015, up from just over 11 million last year.
Digital game market worth €3.3bn by 2015
The market for digital game content in Europe is expected to grow to €3.3bn ($4.2bn), according to a new report.
Premier League predictions show launches on Facebook
The first interactive Facebook show based around predicting Premier League scores launches this Friday (4 March).
Cadbury debuts £6.5m ‘Spots v Stripes’ campaign for 2012 Olympics
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, has invested £6.5m into a new campaign – the Spots v Stripes Race Season – which began this month.