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France

Citizen journalism – Latin America takes the lead

April 11, 2012

Attitudes to user-generated content differ around the world, with Latin America leading the world for ‘citizen journalism’, according to new research.

Uncategorized Brazil, content, France, Germany, global

Brits ‘lag behind US and France in the creativity stakes’

April 6, 2012

Only 66% of the British public would consider themselves ‘creative’, compared to nearly 80% of Americans, according to new research.

Uncategorized brands, France, global, UK

Former Microsoft manager joins Weborama

April 5, 2012

Andrew Pickaver is joining Weborama, the European leader in technology and data for online advertising, as the Technical Account Manager for clients of Adperf, its adserving and tracking platform.

Uncategorized advertising, agencies, France, Italy, marketing

Europe: Surge in smartphone users accessing news sites

March 27, 2012

Nearly 37 percent of smartphone users in the top 5 European countries (France, Germany, UK, Italy and Spain) have accessed news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year, according to new research.

Uncategorized comScore, content, Europe, France, Germany

Email deliverability: 17% of UK emails ‘never reach the inbox’

March 21, 2012

The number of emails reaching the inbox is rapidly decreasing and consequently, email marketers are continuing to pour money down the drain, according to a new report.

Uncategorized Asia Pacific, content, email, Europe, France

UK 'has biggest internet economy in G20'

March 20, 2012

The UK has the largest internet economy in the G20 group of industrialised nations, accounting for 8.3% of its total industry, according to new research.

Uncategorized China, France, Germany, global, India

UK ‘has biggest internet economy in G20’

March 20, 2012

The UK has the largest internet economy in the G20 group of industrialised nations, accounting for 8.3% of its total industry, according to new research.

Uncategorized China, France, Germany, global, India

US analytics consultancy expands to Europe

March 6, 2012

US-based analytics firm Semphonic has struck a set of European partnerships as part of its general EU expansion.

Uncategorized analytics, comScore, Europe, France, Germany

Lacoste hires Maxymiser for European web push

February 27, 2012

Clothing brand Lacoste has hired Maxymiser to use multivariate testing to boost web sales in the UK and Europe.

Uncategorized content, Europe, France, Germany, technology

Consumers ‘trust social brands more’- China and India survey

February 21, 2012

The vast majority of consumers in China and India trust brands that are responsible or sociable, according to new research.

Uncategorized Asia Pacific, brands, Brazil, China, France
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