The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.
Just how are millennials’ shopping habits different from silver surfers? This guide from Google’s consumer barometer breaks down the UK shoping habits by age, and uncovers some surprising results…
Publicis has bought US consultancy group Sapient, as the France-based global ad giant looks to expand into the US and moves on from its failed merger with Omnicom.
After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.
eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion.
Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.
Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up … [Read more…]
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.
Brits have an emotional connection to the Internet, with 62% suffering from anxiety when unable to connect, but most can’t tell the difference between the World Wide Web and the Internet, according to new research.
Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe.