AOL buys Millennial Media to boost mobile ads
AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.
France
European video trends 2015: Brits watch less TV than ever, Italians watch most
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research.
Mobile clicks on search ads reaches all-time high in EMEA region
There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research.
Twitter debuts event targeting for brands
Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.
BBC iPlayer ‘watched by more than 60 million people outside the UK for free’
Nearly 65 million people around the world are bypassing internet restrictions to watch the BBC’s shows online, according to new research.
Is programmatic to blame for falling ad viewability?
A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries.
Kantar Media offers consumer ‘snapshot’ of brand perception
Kantar Media has launched a new solution for advertising, marketing and media agencies to enable their staff to quickly and simply access and understand key insights into product and brand consumers.
Bigger than Black Friday? Amazon creates Prime Day
Amazon is to run a huge day of sales on July 15 to celebrate its 20th birthday to rival the likes of Black Friday in the US and Singles Day in China.
Uber suspends taxi-ordering app in France
Uber has suspended its UberPOP taxi-ordering app in France, according to a newspaper report.
Infographic: Can Apple Music beat Spotify?
With Apple Music going live, this new infographic from IHS looks at how the Spotify rival could kick start the on-demand music market in the UK, US, France and Japan.