UK marketing data spend increases 11% [INFOGRAPHIC]
Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research.
France
24% of consumers have been duped by online counterfeiters
Almost one quarter of consumers have bought a product online that turned out to be counterfeit, including fashion or footwear, electronics and digital content, according to new research.
How the world is going cashless [INFOGRAPHIC]
With the rise of online shopping, Apple Pay and bitcoin, physical currency is in decline. This new infographic from Choice Loans looks at some the key trends as the world goes cashless.
UK stores ‘will get two-thirds of Black Friday sales spending in Europe’
Retailers in the UK are preparing for a record-breaking Black Friday, with almost £1 billion in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30th November) could exceed £2.2 billion, according to new research.
Unilever online sales growth now ‘double global average’
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France.
Burger King debuts ‘hover tray’ for Back to the Future day.
Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’.
UK online ad viewability rises above 50% (but still lags behind Europe)
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany.
Only 18% of European businesses have digital testing strategy in place – report
Only 18% of European businesses surveyed have fully implemented a digital testing strategy, according to a new study.
Facebook launches 360 video with Star Wars exclusive
Facebook is to post an exclusive 360-degree Star Wars clip, as the social network looks to ramp up its virtual reality content ahead of the commercial launch if its Oculus Rift device.
Paypal launches cross platform payments service
PayPal has launched a new peer-to-peer payments service called PayPal.Me targeted at the instant messaging generation.