Just 42% of European consumers trust companies to use their personal information responsibly, as businesses are developing a ‘two tribes’ approach to implementing GDPR, according to new research.
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.
Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup.
UK online grocer Ocado has signed an exclusive partnership with America’s second-biggest supermarket chain.
With GDPR coming into effect in just over a week from today, 85% of firms in Europe and the United States will not be ready on time, according to new research.
With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.
Consumers have little trust in organisations to safeguard their personal data, with almost two in five (39 percent) saying they believe most businesses don’t know how to protect their data, according to new research.
Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.
Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.
Snapchat is letting marketers buy Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.