Mondelez to sell Oreos in China via Alibaba ecommerce deal
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online.
FMCG
Social shopping: Facebook syncs ad data with Tesco’s dunnhumby
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales.
Facebook to pay millions more in UK tax after backlash
Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year.
What is the best platform for a brand in 2016? Pepsi wants to find out
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.
50% of marketers buying mobile ads programmatically (but many still don’t get it)
Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research.
UK firms ‘lag behind peers in using insights and analytics’
Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than ‘underperformers’, according to new research.
L’Oreal creates in-house ‘content factory’ for brands
L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.
Unilever online sales growth now ‘double global average’
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France.
Mobile marketing in China: Pepsi aims to own platform
The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work?
Unilever proves social buzz really does drive sales
Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary.