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Europe’s top internet stars honoured at 6th annual Lovies Awards

October 28, 2016

Vice, Soundcloud and Annie Lennox were among the winners at the Lovies Awards ceremony last night, which celebrates Europe’s digital stars of 2016.

Ads, Content, Mobile, Social BBC, content, Europe, Facebook, Germany

Is web analytics ‘under-reporting’ Facebook revenue?

October 28, 2016

Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research.

Ads, Social advertising, analytics, Facebook, marketing

Unilever uses Facebook chatbots to teach kids to brush their teeth

October 25, 2016

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.

Content, News, Social Facebook, global

Who are the world’s most influential social media personalities?

October 18, 2016

With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.

Ads, Content, E-commerce, Mobile, Social Apple, brands, Facebook, France, Germany

Facebook’s guide to social Christmas success [INFOGRAPHIC]

October 18, 2016

With Christmas less than 70 days away, Facebook has provided an infographic to help marketers get their strategies in place for the biggest spending spree of the year.

E-commerce, Search Christmas, Facebook, infographic

Sharing economy drives 112% rise in holiday rental sites

October 18, 2016

Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research.

Ads, E-commerce, Social analytics, brands, CRM, Facebook, global

Facebook Live hosts first interactive murder mystery

October 17, 2016

Facebook viewers tuned into an hour long interactive murder mystery last week, teaming up to solve the crime in real time via social media in a promotion for TV channel Alibi.

Social Facebook, media, security, UK

Microsoft HoloLens goes on sale in six new countries

October 13, 2016

Microsoft’s augmented reality glasses, dubbed HoloLens are now available to pre-order in parts of Europe, Australia and New Zealand as the trend for next-gen tech heats up.

Mobile Australia, Christmas, Europe, Facebook, France

Facebook takes on office email with “Workplace”

October 11, 2016

Facebook has launched a new version of its social netowrk aimed at businesses, swapping cat videos and baby pictures for meeting minutes and corporate schedules.

Mobile, News, Social advertising, apps, email, Facebook, global

Facebook pays more UK tax after outcry (but ‘credit’ could cancel it out)

October 11, 2016

Facebook paid £4.16m in UK corporation tax last year, marking an increase on the previous year, but a £11.3m ‘tax credit’ could cancel out any future contributions.

Regulation, Social advertising, Facebook, global, Google, government
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