Instagram Stories gets ads as daily users reach 150m
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory.
Facebook plans 15 second mid roll ads within videos
Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.
Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.
Snapchat sets up international HQ in London
Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK’s strong creative industries made it “a great place to build a global business”.
New start-up uses soundwaves to send targeted mobile ads
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.
Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.
Emoderation rebrands to The Social Element with new “Emotional” analytics
Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.
Top 10 smartphone apps in the US
Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen.
Ad tech start-ups “losing funding due to Facebook and Google dominance”
Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report.
Online to replace TV as top ad medium by 2020- report
Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.