Path to purchase: 7 interactions “before purchase produces optimum online sale”
Online shopping journeys with seven interactions produce the healthiest sale, according to new research.
Top 5 most engaging movies on Facebook in 2016
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?
Google removed 1.7bn ‘bad as’ in 2016 (including fake news)
Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.
Google search results: Pinterest and Facebook “biggest gainers” while online publishers slump
Content from social media sites such a Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during 2016, while online publications saw a major decline, according to new research.
“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)
To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.
YouTube app gets messenger service
YouTube has launched a messaging feature built directly in the video app, making it easier for users to chat and share videos on a one-to-one basis.
Sacramento Kings debut NBA’s first Facebook 360 Live Stream
Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.
Top 10 Facebook 360 videos: BMW leads the way
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
Facebook begins filtering ‘fake news’ in Germany
Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.
Guest comment: Digital platforms that businesses cannot ignore
Lucjan Zaborowski, Head of Digital for 1E, looks at the strategies and platforms that businesses should consider when planning their 2017 marketing budgets.