Facebook has updated its ad policies to prevent race-based targeting, but will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit.
Food product quality and good service are a bigger factor than price for UK shoppers, according to a new report.
Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast.
GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers.
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.
Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app.
Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research.
Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations.
Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers.
Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.