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8 things from Google I/O: Smart snaps, Siri rival and Android Go

May 18, 2017

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging markets.

Ads, Content, Mobile, News, Search, Social, Video Amazon, Android, Facebook, global, Google

Guest comment: Ready to find yourself floating in another ‘Filter Bubble’?

May 17, 2017

With the General Election just around the corner, the chances are we’re all going to find ourselves floating in another digitally-engineered filter bubble. Luke Townsend, Marketing Director, Found looks at why we should have a rethink about the content we are going to be served in the next few weeks.

Ads, Content, Mobile, News, Social advertising, content, Facebook, global, Google

App trends: Communications and social increasingly dominate app time

May 17, 2017

The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while  other sectors will be left to “fight over the scraps”, according to a new report.

Content, Mobile, Social analytics, apps, brands, Entertainment, Facebook

Facebook boosts 360 videos with Blend Media partnership

May 15, 2017

Facebook has stuck a deal with Blend Media, to produce a “creator community” of experts for its 360 videos.

Social, Video agencies, brands, content, Facebook, media

Influencer marketing: How much do celebrities earn for social media posts?

May 15, 2017

As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.

Content, Mobile, Social, Video, Viral advertising, analytics, brands, Facebook, marketing

Playing politics with big data: What can marketers learn from Trump and Brexit?

May 12, 2017

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

Ads, Content, News, Regulation, Social, Viral advertising, BBC, digital marketing, email, Facebook

Snapchat losses widen as user growth slows

May 11, 2017

Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year.

Ads, Content, Mobile, Social Facebook

Viral marketing trends: Just 1% of social video goes viral

May 11, 2017

Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.

Ads, Mobile, Social, Video, Viral brands, content, Entertainment, Facebook, marketing

L’Oréal Paris gets 51% sales boost with new range on Snapchat

May 8, 2017

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.

Ads, Content, Social advertising, brands, content, Facebook, global

Facebook tackles “False News” with UK newspaper ads

May 8, 2017

Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press.

Ads, Social content, Facebook, UK
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