Facebook profit soars as mobile ads account for 88% of revenue
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings.
Premium publishers trump Facebook and Twitter for trust, transparency, and engagement
Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research.
Sainsbury’s spoofs Halloween with real-life trick of treat nightmare
UK supermarket chain Sainsbury’s created a special Facebook ad for Halloween night, getting plenty of views for its fun take on a real trick or treat nightmare.
Stranger Things rivals Game of Thrones (and becomes goldmine for brands)
Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.
Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension
Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand.
Christmas shoppers share gift ideas via “Dark Social”
80% of Christmas shoppers share Christmas themed content on “Dark Social” channels, including one-to-one email and instant messaging, according to a new that looks at seasonal shopping habits and behaviours of consumers.
Facebook denies listening to user conversations on mobiles
Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages.
Netflix teams with Snapchat and Shazam for Stranger Things 2 promo
Snapchat and Netflix are partnering for a first-of-its-kind World Lens — featuring a portal into a new world — for the launch of Stranger Things 2.
Top video marketing tips: Forget programmatic – think holistic
David Muhle, VP Sales and Channel for EMEA, Ooyala looks at the rise of holistic advertising for more effective video advertising decisions.
Geordie Shore star broke ad rules on Snapchat
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.