The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.
More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.
Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?
By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.
Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.
Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.
Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.
Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.
UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.
Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.